Category Archives: Other

My Fresh Start for 2011

Most people wake up on New Years with a hangover or a bunch of resolutions they are going to break a few weeks later. Me? Well this year I am going to wake up with a new job.

I started with Destination Marketing back in 2001 as a bright eyed and smart lipped Account Manager ready to take on the world. Through the years it seems like I have done a little bit of everything at Destination Marketing, most recently being their Chief Digital Strategist.

Dan Voetmann, the owner of Destination Marketing, has allowed me to set my own path and grow within the company, and for that I am extremely grateful. Not to mention the fact that he allowed me to spend time as President of SMC Seattle these past two years. His thoughtfulness and understanding is a big reason I have been at Destination Marketing for so many years.

I also have been surrounded with some amazing people at Destination, and I have learned a great deal from each person I worked with there. While I was at Destination my two daughters were born, and everyone at Destination knows their names. My kids love coming to visit, not to see me, but because they love the office parrot Ricco.

Ricco the Destination Marketing Office Bird

Ricco the Destination Marketing Office Bird

When I was at Destination I even worked with some clients for the entire 9 years I was there and it is going to be very hard to not have constant contact with those friendships as well. It’s been an honor to be part of the Destination Marketing family and I will always look back on it fondly.

Starting in 2011 I pursue another path, with a different business family at Spring Creek Group. I will be the Director of Client Account Management at Spring Creek Group, and I can’t be more excited. I’ve learned a lot working with Clay McDaniel (Managing Director and Founder of Spring Creek) these past two years on the SMC Seattle board, and I look forward to working with him full time.

Also, through SMC Seattle I have had a chance to meet many of the employees of Spring Creek, and I’m always impressed with their passion for the industry and their clients. I look forward to being surrounded by that, and having some of the thought leaders in the social media space around me on a daily basis, continuing to push me forward.

So this year I have more then a simple resolution to uphold. I have a new job and career path to set forth on. That is something I could not be more excited about, and I can’t wait for 2011 to begin!

Kevin

I’m a Douchebag

I think I missed one of the key SXSWi groups, “How Not To be a Douchebag” (Great re-cap by @EdRabbit), because if I’ve learned anything these past few months is that I have a tendency to be one.

Douchebag Tendency #1 – Not Remembering People

One thing that is great about starting SMC Seattle is that I have had a chance to meet many great people. The flip side of that is that my memory sucks and I keep forgetting people.

I used to think that I had a great visual memory and would never forget a face, unfortunately because of old age, or too much Makers, that has recently been proved wrong.

At SXSWi I met a lot of people from Seattle who I had talked with before, but completely forgot who they were. I’m sure it happens to everyone, but it sure makes me feel like crap. I hate when someone comes up to me and says, “Hi, Kevin”, and I have no recollection of talking with them, and definitely do not remember their name.

It makes me feel like a jerk, and if I pretend I remember whom they are, it makes me feel like a douchebag.

I have no idea what to do about it. Truth is, my memory sucks, it always has. Memorizing has always been my weakness.

Heck I had to take Spanish 3 twice in college because I sucked at remembering all those verbs. I’ve tried all the tricks but have had no luck.

I’ve seen others try to fake there way around not remembering someone. They just pretend they remember them and go with it, but I think that is even more of a douchebag move. If I do that, I could end up missing some real cool info about the person.

Do you have any ideas or recommendations?

Below are some possible options I have come up with.

1) Try to be sly, and ask questions to get more details until something jolts my memory. (Not guaranteed to work)
2) Pretend I remember them after I ask a few questions.
3) Tell them the truth, that my memory sucks, and go from there.

Douchebag Tendency #2 – Short conversations.

The next douchebag tendency I have is that I have a tendency to have really short conversations with people. Especially at SMC Seattle events. I feel like I need to run around and meet as many people as possible to be a “good host”.

This leads to shallow conversations that do not benefit anyone.

There is no excuse for this, and I don’t like it. From this point on I am going to spend time with people, and enjoy the conversation.

I do this at other events, why should it be any different at SMC Seattle events?

Obviously before SMC Seatle events kicks off, I have a tendency to run around making sure everything is set and need to cut some people off. There is no reason I can’t carry those conversations on later in the event however.

At any rate, whether it is forgetting people, or simply not taking time with them, I am going to work on it, and look for your advice as well.

I really don’t want to be a douchebage, and want to learn from as many people in the community as I can.

All the good stuff always happens after you know someone’s name, and get past the small talk!

Kevin

How BBS’s, Nascar, and my Pastor got me into Social Media

I’m no social media expert, people have been doing this social media thing way before I ever started, and have more experience than I do, but I thought it would be good to tell my story. It’s something a recent interview by Another Passion, got me thinking about, and I believe it’s good to know someone’s story, to understand how they think.

The timeline is a little blurry, but you’ll get the idea. Each of these paragraphs could be it’s own blog post, but I’ll try to keep it to the basics.

BBS DashboardI’ve always been interested in technology and online communication. Back when I was in 6th grade (1989) I remember staying up all night and dialing BBS’s and talking with others, playing text games, not to mention downloading a fair share of games (there wasn’t copyrights back then correct?)

The little Hayes 12,000 BPS modem was terribly slow, and to download a simple game or image would take hours if not all night, but I enjoyed it. I enjoyed the people I met online, and even became friends with them offline. Some even happened to attend the same school as me, but we needed BBS’s to connect us for some reason.

Then came Prodigy in Junior High (1990-1991) boy was that a life changer. Suddenly useful/educational information was at my finger tips. Sure it was slow, and the WWW was not connected yet, but I still tons of information at my finger tips, and it was liberating.

The idea of encyclopedia type information like that on your computer was so knew that for one Jr. High Science class I “used” it to do a one page report on a specific topic. Ok, I didn’t “use” it, I simply printed out what the Prodigy encyclopedia had to say on the topic and turned it in. I’m guessing cheating in such a manner was not something the teacher knew about, so he never thought twice, and I got a A- on the project. (ok, maybe I was not on the greatest path here with downloading games, and cheating on homework.)

Well next came my high school and college years and I stayed up on technology. Used the internet to “help” me with my homework, but still very few of my real world friends were using it actively.

When I went to college in the fall of 1996, my friends and I were not even given an email address when we showed up. Actually very few of my friends even had email addresses, and the library was the only place to connect to the internet, other than my rooms 56k modem. I remember a $300 phone bill my first month in College because I accidently used a long distant dialup number.

In college I started out as a Graphic Design major, but once I realized I had no actual design talent, I moved into business with a marketing emphasis, and I was off into the business marketing world.

Not until about 3 or 4 years ago when I read “The Cluetrain Manifesto” and then followed by “Convergence Culture: Where Old and New Media Collide” did it all start to come together. With these online social tools I had been using since elementary school, you could connect with others, and also help brands not only market themselves but serve their customers better.

It all came together in my head, but I had no outlet, no where to put it. So I simply stored it knowing someday my love for tech and marketing would be combined.

That is where a weird rabbit hole that started in 2005 with the Dakar Rally, led to Nascars’ Robby Gordon and then to Jason Falls in 2007, got me following Jason’s blog and other social media” blogs using RSS feeds.

Robby Gordon Dakar HummerThen sometime in 2008 my Pastor at the time Scott Harris convinced me to get active on Twitter.  At this point I already had an account for some time but never used  it. I ridiculed Scott at first for using it, but after that I jumped on and started to using Twitter actively. I remember struggling to find people to connect with that I knew, (not knowing that was the wrong way to do it) and almost gave up. With Scott’s assistance and Jesse Andersons (another friend active on Twitter) support I kept at it however.

Through this I connected with a lot of people and was learning some great things through Twitter. Something was still missing however, I wanted to learn more and connect with people face to face. One thing Jason Falls talked about occasionally was Social Media Club in Louisville and about how he had meet great people through it and exchanged some great though provoking ideas.

This was exactly what I was looking to do, so I reached out to Social Media Club to see if they had a club in Seattle. Kristie Wells, the founder of Social Media club told me the club they had in Seattle had dissolved, so I asked if they wanted to help to start one.

Not knowing nearly any of the “Go To” social media people at the time, and having very little experience using social media, I was excited that Kristie said she would love me to help them start a club in Seattle.

Considering Jason’s club in Louisville seemed like it had around 40 people meeting in a bar talking social media at the time, I thought it would be easy to start and run a club. (little did I know)

A month later in December of 2008 I conducted the first Social Media Club (SMC) Seattle organizational meeting. I put an all call on Twitter for people who were interested in helping to come to the meeting.

Lucky for me 12 great people showed up. Blake Cahill was one of the first to reach out and offer his support and guidance, but others showed up as well such as Veronica Shoper, Rachel Bergtedt, Cass Nevada, Barry Hurd, Amy Mcdougall, Barb Jacobucci, Gina Spadoni, Tamara Weikel and many others. (If I missed you please let me know)

At our first event when we had close to 200 people show up. This is when I knew I had stumbled onto something way bigger than I had ever planed. Now, over a year later, the amazing board members and others have helped turn SMC Seattle into an amazing community with events of 300+ people and every event being sold out. My favorite part is all the great people I have become friends with, and the fact that I have learned more from this group of people than I ever did in college.

It’s amazing how it has all worked out. Years ago I dreamed about finding ways to combine my love of tech and online communication with my passion for marketing, and doing it in a way where both the businesses and consumers benefit. Through this amazing journey I have found ways to do that, and made many great friends along the way.

I’d say I found the path God has created for me, or merely God put this path in front of me whether I liked it or not. You may say it’s fate, but no matter, I found it and I’m not looking back now.

What’s your story?

Kevin Urie

It Feels Good to be Back

So the sites not completely done. Still some IE errors and some other tweaks etc. but I can say I’m back, and thanks to some amazing work by Bob Dunn from Cat’s Eye Marketing I think it looks a lot better as well.
I am coming back to blogging and it feels very good to be back. I miss diving deeper into my thoughts, sharing my opinions in more than 140 characters, and mostly experiencing the relaxation of writing.

I can’t guarantee much in terms of great writing, spelling, grammar, or even content, but I will give what I can. I will listen if you have something to say, and I will try to be consistent with at least two post a week from here on out.

So feel free to come as go as you please, subscribe to the RSS or email, or simply ignore me all together. Really it doesn’t really matter, cause I’m here and don’t plan on going anywhere soon.