“DO THIS OR DIE.” Why is this still relavant?

You would think that after over 40 years from when the below was first published by DDB, that it would not be necessary anymore. Yet these below statements are the very thing social media enthusiast continue to preach.

Maybe social media will give consumers the leverage to make sure companies follow the below recommendations.

  • http://topsy.com/trackback?utm_source=pingback&utm_campaign=L2&url=http://www.changeitmarketing.com/2010/05/11/do-this-or-die-why-is-this-still-relavant/ Tweets that mention “DO THIS OR DIE.” Why is this still relavant? | ChangeItMarketing! — Topsy.com

    [...] This post was mentioned on Twitter by Kevin Urie, Michael Villanueva. Michael Villanueva said: RT @KevinUrie: "Do This Or Die." via DDB http://bit.ly/b4kJLY Why over 40 years later is this still relevant? [...]

  • http://www.changeitmarketing.com/2010/05/28/my-customer-servicesocial-media-diatribe/ My Customer Service/Social Media Diatribe | ChangeItMarketing!

    [...] Marketing and advertising is instead a vehicle to highlight better products and increase word of mouth, not a perception changer. Branding has much more to do with business practices than marketing. This is nothing new, DDB put out this great ad in the 60’s saying the same thing called. “Do this or Die” [...]

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