How long until a big time social media enthusiast burns out and leaves the medium all together? Or ever worse, how long until someone that is on Twitter 7 days a week 18 hrs a day, finally has enough and either goes insane, or does the unthinkable because of the over work?
Getting online everyday, blogging, checking your Tweets, replying to Facebook invites etc. can be overwhelming. I even find that simply Tweets or Facebook updates can just be a little too much for me on certain days.
You can love the space all you want, but at some point people need breaks. We need to breakup our lives in order to give us balance. Otherwise I see too many of us in the social media space becoming much like Japan’s Karo-jisatsu workers.
I am sure these Karo-jisatsu loved there job as well, and were trying to simply provide for their families and help others, but we must make sure everything is in balance.
All too often I find myself with my laptop in the family room as my wife and kids are doing something else. Of course I justify it by saying I need to work harder, and stay on top of this stuff especially during these down economic times, but is it worth it? Probably not.
Finding that balance is different for everyone, but we all must try and be understating with others as they find their balance. So next time you see 3 blog post, and 30 tweets on a Saturday or Sunday from your favorite social media guru, make sure to throw up a prayer to help the guy out.
At the very least be understanding if he does not get back to your ping immediately.