What has the Internet done to us?

Funny thing is that I put this blog together to get things off my chest, and now I have nothing to write about. Being down on the Oregon Coast in May gives me a lot of time, so I thought I would give it a shot anyway. Just start typing and see what happens, come up with a title later.

Marketing as we see it now and in the past is pushed to consumers. We try to tell people what they want and what they need. We tell them they should live healthy, be happy, and everyone should love them, and our products are going to help them do that. Our soda will make you happy and cool, our cars will make people love you and happy, basically almost all of what we try to sell appeals to those three emotions.

In today’s internet age people no longer are looking for companies to tell them what they should be doing. They are more into self discovery and individualism. People are do not trust anyone in this age unless they found it to be “true” for themselves. Everything must be researched, reviewed, and tested.

We no longer want to be told what will make us healthy, happy, or will bring us love, instead we want to discover this on our own.

How do we as marketers change our strategy to take advantage of this??????

TBC ….

  • http://123socialmedia.com Brian Crouch

    I imagine you have a lot of thoughts on this, as evinced by the TBC… Well let me add my 2 cents anyway.

    You wrote: “In today’s internet age people no longer are looking for companies to tell them what they should be doing. They are more into self discovery and individualism. People are do not trust anyone in this age unless they found it to be “true” for themselves. Everything must be researched, reviewed, and tested.”

    Absolutely, and the form that this truth, or evidence, has taken is mostly “Social proof.” Testimonials, personal experience, recommendations. The fortunate thing is that web analytics can help a company see who is talking to each other, and where, and help their happy customers to put their testimonial in that same space, along with their branding message. That’s social media.

    The peril is of course the two edged sword… As you say, the internet age has changed everything. TV and radio used to be unchallenged one-way formats. Now a customer hears an ad and checks the company online. If they see a lot of negative reviews, the message is up in smoke. Fortunately, a proactive company can overcome it.

  • http://www.changeitmarketing.com Kevin

    Brian,

    Thanks for the comments. Wow can’t believe anyone actually found this thing.

    Sorry for the comment approval. I have disabled that. No site should require that. Wow!

    You are right on with your post. I will follow-up shortly with part 2.

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  • harrys

    I'll try to keep this post as simple as it gets: the internet opened wide doors for us. All the opportunities in the world you can find in internet and I am so glad I was born to witness it.
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